Why myspace

Friendster predated it and was popular in its own right, but the popularity of Friendster waned as technical problems and a proliferation of ads eroded the trust between Friendster and users.

MySpace offered a service that was non-restrictive, let users customize their own pages, and added new features based on user demand. It also attracted a lot of creative people and allowed brands and users to interact with each other as a sort of precursor to modern-day influencers.

Initially, New Corp reassured MySpace that nothing would change and that it would take a hands-off role. However, that increasingly proved not to be the case. The lawyers came in, the accountants. Everything came in. As opposed to being this nimble, fast-moving sports car, they started to become slow Politics, greed, all the horrible things that come with big corporations, slowly sort-of crept in.

At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. Here is my take. When everyone was talking about Messi, Budweiser and Copa90 created a campaign that would ensure the drinks brand was seen as more than just a mere part of the conversation. It seems MySpace could do with some better friends.

Hide Comments Show Comments Comments. Leave a comment Cancel reply You must be logged in to post a comment. Marketing Week Jobs Find your next job. Latest from Marketing Week More. Percival noted that at its peak, MySpace was attracting around million monthly users — small beans compared to the 1. MySpace did try the global expansion thing, but by opening offices in as many countries as possible.

More money pouring out. The total of money lost? You could do these tree flowcharts of your website … and we did it, and it was like the fricking seven scrolls that you could see. It just went on forever and ever and ever… We were not nimble in any way, shape or form. And those things were just rampant.

Percival remembered an infamous ad called Punch The Monkey, which invited people to click on an animated monkey to win some kind of prize — but which usually linked through to surveys and requirements to sign up for credit cards or other services to qualify for the prize.

It was all about monetisation. No focus on monetisation early on. Very few ads. And when they do ads, they actually do very nice ads. They do more native, more inline advertising, things that feel a little more natural. Not Punch The Monkey. Could MySpace have been saved?